UI/UX Case Study: Improving Amartha Apps with Gold Investment Feature and Gamification Experience

Deskripsi

According to the results of a survey done by Jakpat on April 9, 2021, gold investments haven’t been affected by the economic crisis (data) since 2020. Stocks and mutual funds, on the other hand, move around a lot during an economic crisis, according to the results of the same survey. People in Indonesia are becoming more aware of how important it is to invest. According to research done by the Katadata Insight Center (KIC) and Stockbit, most people choose to invest because it’s easy to sell or buyback. This is clear in 51,2% of the choices that people made. Gold investments can also be bought online to make things easier for the public. Most of the time, there is no need to physically store gold. This is pretty safe, for sure. Gold investment is one of the investments available in many digital investment apps. Amartha is a website and app-based platform that was created in 2010 to help connect people who run small businesses with investors online. Gold investment services are now a required part of Amartha, and they can help users who fit Amartha’s target market.