UI/UX Case Study: Amartha Gold Investment With Gamification

Deskripsi

Overview Amartha is a website and application-based platform that supports you to make loans, lending, save, and make investments. Established in 2010 as a microfinance company whose mission is to connect microbusiness actors with investors online. Amartha’s difficulties in getting access to capital for micro-enterprises can contribute to improving the quality of life of the poor, building economic resilience, and realizing social justice for the people of Indonesia. We want to change and improve our business line by presenting investment services in the form of Gold Investment. This service is here to answer the various needs of various users. Challange With this Gold Investment, it is hoped that users can increase their finances. However, investment services may be difficult to accept in some circles of society. For this reason, Amartha wants to create a gold investment service that is wrapped in gamification to make it much more attractive and fun when investing. Outcome A mobile application display design for Gold Investment Services in the Amartha application to improve business and finance with gamification so that people are more interested in investing.