Gamification System to Increase Engagement and Retention Campaign.com
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This project was created to increase the engagement and retention of Campaign users in completing their challenges. After going through various research processes, brainstorming ideas, and collaborating, by using Design Thinking, Gamification solutions were obtained in the form of Features Point, Quest, Leaderboard, Daily Check In, and Event Rewards which are expected and targeted to be able to solve the problems experienced by users.
Creator
Ayu Prihatini Novianingrum Romadani
Partner Challenge
Campaign.com
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