Revamp Crowde's Website
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How to expand the market and make applying process easier for farmer-friendly fintech? From data given by Crowde, we decide to revamp the landing page with the attention-grabbing hero, testimonies from all three target markets (farmers, farm shop owners, and agribusiness people), simpler how-to, and fact-based social proof. We also design a seamless application process inside the hypothetical website. From the user testing result, we believe that our designs are quite successful in answering the challenge. And while there is room for improvement, we did our best within our own routine and the lesson’s timeline.
Creator
Anita Kartini
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Crowde
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