Designing Jago Last Wish, Life Insurance Feature by Bank Jago

Deskripsi

In this case study, we chose to use Design Thinking as our design process approach. Design Thinking is both a framework for defining and solving problems. We can use it to uncover opportunities and to reframe problems using empathy towards users and customers. At the end of our brainstorming, we decided to create these following features : 📍 Last Wish Information : Allows users to know or be more aware of life insurance provide education and awareness of Jago Last Wish benefits to users 📍 Last Wish types and recommendations : - create several categories of premiums and insurance costs that are tailored to the user - Make recommendation features such as robo plan to make it easier for users 📍 Last Wish’s Wills : - portfolio feature for wills - Make it easy for users to make wills accompanied by the allocation of funds - a feature that allows users to set goals 📍 Promo and cashback : - offer attractive promos for users - provide cashback for Jago Last Wish’s regular payments